Innovation Lab
Classical concerts of the future. The audiences of the future. The musicians of the future.
Welcome to Innovation Lab.
Are you a classical musician or a producer in this field?
If so, read further.
Innovation Lab
Innovation Lab is taking a close look at the classic concert and creating a shared space where we can develop new live formats together.
Maybe you play in an ensemble and feel that you’re ready to try something new. Maybe you’re looking for people to create new projects with. Or perhaps you’re constantly coming up with ideas for concerts, venues and audience experiences, but lack a place to test them in practice.
In Innovation Lab, we bring together 20–25 people from the world of classical music for five intensive labs, where we develop and test new live formats together. We work with concrete experiments, feedback and cross-disciplinary collaboration to explore how music, spaces, audiences and relationships can be reimagined in new ways.
You don’t need to bring a fully formed idea. The important thing is that you’re curious about what the concerts of the future might look like, for both musicians and audiences.
The programme will be held in English, so you can also attend if you don’t speak Danish.
(Partners)
(with support from)
1. Ideas and concepts
The programme begins with five workshops featuring presentations by Rasmussen Nordic (Søren Mikael Rasmussen and Cecilie Nielsen). Building on this, the participants will develop a new concert format, which will be further developed in phase 2 and tested in front of an audience in phase 3.
2. Mentors and qualifications
Participants are paired with professional and experienced producers and key figures from the classical music scene, who help to refine and further develop their ideas. Each team receives a mentoring programme consisting of four 2-hour sessions focusing on artistic direction, audience experience, production and realisation.
3. Testing and presentation
The concert formats are being tested at DKDM.
A sum of 10,000 kr. has been allocated per team to present their concert format, which will be tested at a networking event for the industry. Here, the audience and invited industry professionals will have the opportunity to experience the new concert formats and meet the participating musicians and producers behind the projects.
Datoer for Innovation Lab
23 September
Lab 1. 2.00 pm – 5.00 pm.
Brainstorming – Explore the present to shape the future. Why aren’t they buying tickets? What do we need to know if we want to create the concerts of the future?
What do we know about the audiences of the future, and what ideas do we need to create successful concerts in the future? Audience development methods and the data you need.
We’ll be exploring a whole host of ideas for different types of guests.
Meet each other, SOUND and Rasmussen Nordic
Programme
Learning outcomes and expectations
30 September
Social event. 2.00 pm – 5.00 pm.
At Innovation Lab, we’re challenging the traditional concert format and exploring how we can work together to discover and try out new approaches.
Thinking outside the box often requires a collective effort, which is why we’ve invited some exciting classical music platforms to join us for a session Wednesday 30 September.
We’ll be meeting Lea Han (Festival & Friends) and Magnus Plejdrup and Julie Boelt (Aarhus Chamber Orchestra).
7 October
Lab 2. 2:00 PM - 5:00 PM
The golden idea for the right audience.
The golden ideas are taking shape. Who are the audience of the future, and what do they want?
We all have our own way of learning to love music. The ideas become concrete as we choose the right target audiences for future concerts and shape the ideas to help the target audience get to the concert.
We finally choose the target audience, the best ideas, and start shaping them.
21 October
Lab 3. 2:00 PM - 5:00 PM
Design in depth. All elements in a complete experience that sweep them off their feet.
The idea becomes an experience when we together explore which small parts make the idea real and create a common thread and a fantastic atmosphere.
Concert elements
Storytelling
Hosting
Scenic elements
4 November
Lab 4. 2:00 PM - 5:00 PM
From good to unforgettable - Got the recipe down?
Practical day, where we get everything in place and ensure that our concert turns out the way we want.
18 November
Lab 5. 2:00 PM - 5:00 PM
Test day - does it work?
The nearly finished concerts are presented to potential audiences, and everyone receives feedback from a panel that can be used for refinement.
February/March 2027
Closing event (date to be announced as soon as possible)