SOUND exists because music can change the world. It might sound grand, and it is. We're not just thinking about the change you experienced when you heard your new favorite song for the first time or when you found the perfect chord. The music we're talking about can change and immortalize its time. But it can also be unpredictable and erratic, especially when it serves as the foundation for a good livelihood. That's why SOUND exists—to expand the possibilities of how we, through music and art, can create value for people, the music scene, and society.
Music and art can make a difference—culturally, socially, and economically—when we engage with them in their contemporary context. That's the essence of SOUND: a physical place and creative community where young artistic entrepreneurs come together to compose a sustainable livelihood and bring concrete ideas and concepts to life, allowing art to change the world and the time we live in. SOUND is a three-year project created by Rytmisk Musikkonservatorium, supported by Tuborgfondet, and inspired by university startup environments. It caters to young musicians, artists, and artistic entrepreneurs, regardless of educational background. SOUND Incubator takes place twice a year, and we open the doors to the first program in February 2024, when our new premises with a waterfront view are ready.